I recently watched the movie “Objectified” about what goes into “good design” and found these quotes by Dieter Rams (Former Design Director, Braun Kronberg, Germany) to be valuable and timeless. They point the way to designing something of value.
“Users react very positively when things are clear and understandable. What particularly bothers me today is the arbitrariness and thoughtlessness with which many things are produced and brought to market…[you see this] also in architecture, in advertising. We have too many unnecessary things everywhere.
Good design is innovative design.
Good design makes products useful.
Good design will make a product understandable.
Good design is aesthetic design.
Good design is honest.
Good design is unobtrusive.
Good design is long lived.
Good design is consistent in every detail.
Good design is environmentally friendly.
Good design is as little design as possible.
We designers, we don’t work in a vacuum. We need businesspeople. We are not the fine artists we are often confused with.
Today you find only a few companies that take design seriously.”
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