The Real Cost of Gasoline (info-graphic)

                  PDF: The Real Price of Gasoline

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#OccupyWallStreet — downloadable posters

I love NY Times correspondent Nicholas Kristoff’s work and read his column regularly. His October 4 column was worth a read – about the Occupy Wall Street movement, protesting inadequately regulated, too big to fail banks, that undermine the public interest rather than serve it. Here’s a link to it: http://nyti.ms/o115S0 Further on, he suggests […]

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Some thoughts about success, failure and adopting a new attitude.

At a certain point in self-employment, one can experience a dip in clients – it may only be temporary, or if you don’t have a long-term gardening program (planting marketing seeds), then it’s more serious. What I learned in small business class is that without marketing, businesses will lose on average 19% of their customers […]

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Which newsletter type is best for you?

Newsletters fall into four general categories and determining your goals will help you select the best one for your organization’s needs: Marketing: Also called promotional newsletters, the goal is to build your business, whether you’re selling ideas, products or services. They’re ideal for approaching and engaging with new or repeat clients/donors/prospects. Not a direct sales […]

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Newsletters work best when…

A newsletter can be an effective way to communicate with your readers, whether they are clients, customers or donors. Newsletters work best when… Periodic interaction is sufficient. With all the information that’s being thrown at each of us daily, periodic information can be a blessing. However, if your business and audience needs constant interaction or […]

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Book/Walking Tour of Sebastopol & Iota Press (letterpress shop)

What a fun idea the Sebastopol Center for the Arts and Copperfields Books came up with — a walking tour of several local book-related venues, as part of their Celebrate Book Arts! program. Usually book related stuff involves a lot of sitting around — so combining books with walking is really rather brilliant. Here’s a […]

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“The Art of Explaining Stuff”

I read an article* today on The Art of Explaining Stuff. Explaining is what people in the communication fields do for a living, and we always like to learn how to do it better. The techniques listed in the article tied in well with what I’ve learned – and I thought back to where I […]

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Hike at dusk

  “See beauty the way Keats did: I think it’s a good idea to think about what you find beautiful, not in any trivial, insipid sense – as in what you find pretty – but in something like the Keatsian sense, of equating what is beautiful with what is true, and what is true with […]

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Radiation Infographic

With further heartbreaking events unfolding in already hard-hit Japan, I created an infographic this morning on Radiation terminology and effects — as a way to understand terms with which I’ve grown unfamiliar, and as a public service. For an excellent Q&A, please see Richard Warry’s article in today’s BBC News on the health effects of […]

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The Beautiful Trail

Now Talking God With your feet I walk I walk with your limbs I carry forth your body For me your mind thinks Your voice speaks for me Beauty is before me And beauty is behind me Above and below me hovers the beautiful I am surrounded by it I am immersed in it In […]

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