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Happy Labor Day

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7 Tips for Proofing Well

Proofreading is one of those boring but essential aspects of producing quality work. When something is typeset on a computer or printed out, we tend to think it’s correct. But there are always errors in it. And you can’t assume that your client will send you correct copy to begin with. Proof several times: first […]

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The Tech Museum of Innovation, San Jose, CA

In 2012, I visited “The Tech” museum in downtown San Jose.  I particularly enjoyed The Tech Awards Gallery, “Technology Benefiting Humanity” — it’s the only permanent museum exhibition on the West Coast that links social responsibility with technology in the areas of health, education, equality, economic development and the environment.  Here are a few pictures […]

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The Secret to a Great Info-Graphic

I’ve been noticing a trend in info-graphics recently – a huge collection of facts, done in a certain style. They’re usually very tall – 500 x 2000 pixels, and colorful/dramatic. So what’s wrong with this picture? Well, they’re ineffective. There’s a lot of data, and it’s all pretty hard to read. They don’t tell a […]

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The Top 5 Things Not to Do on Twitter

Twitter is all about discovering sources of information, interacting and sharing. It’s a conversation, a place to learn and to find people to interact with on topics you care about. But it’s only as valuable as the quality of the people you surround yourself with and the conversations you maintain. Like any gathering, it has […]

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Which newsletter type is best for you?

Newsletters fall into four general categories and determining your goals will help you select the best one for your organization’s needs: Marketing: Also called promotional newsletters, the goal is to build your business, whether you’re selling ideas, products or services. They’re ideal for approaching and engaging with new or repeat clients/donors/prospects. Not a direct sales […]

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Newsletters work best when…

A newsletter can be an effective way to communicate with your readers, whether they are clients, customers or donors. Newsletters work best when… Periodic interaction is sufficient. With all the information that’s being thrown at each of us daily, periodic information can be a blessing. However, if your business and audience needs constant interaction or […]

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“The Art of Explaining Stuff”

I read an article* today on The Art of Explaining Stuff. Explaining is what people in the communication fields do for a living, and we always like to learn how to do it better. The techniques listed in the article tied in well with what I’ve learned – and I thought back to where I […]

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Good Design

I recently watched the movie “Objectified” about what goes into “good design” and found these quotes by Dieter Rams (Former Design Director, Braun Kronberg, Germany) to be valuable and timeless. They point the way to designing something of value. “Users react very positively when things are clear and understandable. What particularly bothers me today is […]

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