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Newsletters fall into four general categories and determining your goals will help you select the best one for your organization’s needs: Marketing: Also called promotional newsletters, the goal is to build your business, whether you’re selling ideas, products or services. They’re ideal for approaching and engaging with new or repeat clients/donors/prospects. Not a direct sales […]

A newsletter can be an effective way to communicate with your readers, whether they are clients, customers or donors. Newsletters work best when… Periodic interaction is sufficient. With all the information that’s being thrown at each of us daily, periodic information can be a blessing. However, if your business and audience needs constant interaction or […]